PointsBet Becomes Official Troon Sports Betting Partner
Expertise: iGaming, Online casinos
Troon, a golf hospitality firm, is currently in an exclusive partnership with leading sports betting company PointsBet.
Under the terms of the new deal, PointsBet will get access to Troon’s media channels, which will allow the operator to advertise its services via the web, social media, print assets, and through the sponsorship of the Troon app.
Apart from the digital marketing package, the deal will also see PointsBet display its brand across its over 650 physical locations in the United States and internationally.
According to Scott Van Newkirk, Chief Development Officer of Troon, Troon’s partnership with PointsBet would increase the awareness of their golf hospitality brand. As one of the leading betting companies with cutting-edge technology, PointsBet would prove a great help to Troon.
PointsBet is a corporate bookmaker with operations in Australia, the United States, Canada, and Ireland. The bookmaker has a betting platform from which it offers its clients sports, racing, and iGaming services. The company recently bagged two licenses to offer sports wagering and interactive gaming in Pennsylvania.
As PointsBet continues to amplify its presence in the game, we were looking to partner with an established operator that shares our corporate values and commitment to customers. This partnership with Troon helps take our connection to golfers to the next level, providing us with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.
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