ORYX Gaming Signs Content Deal with Novibet

ORYX Gaming, part of the Bragg Gaming Group, has increased its presence in the UK market through a new deal with Novibet.

The deal means that a number of exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio, can now be enjoyed by Novibet’s UK members. Furthermore, Egyptian Magic, the first title from the soon-to-be-launched studio Atomic Slot Lab, powered by Bragg, will also be made available to UK players.

The deal comes after Oryx Gaming received its UK license in November 2021, allowing it to provide its content to brands in UK casinos. It is considered one of the most lucrative markets, with the H2 Gambling Group forecasting that the total addressable market (TAM) for the online casino sector in the UK this year will be £4.4 billion. If this figure is correct, it will make the UK the largest regulated iGaming market in the world.

The new partnership has also brought ORYX’s titles to Novibet’s customers in Greece. Further regulated markets are expected to follow later this year.

Chris Looney - Bragg Chief Commercial Officer

We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities. Our expanded partnership with Novibet further aligns our player popular content with this leading iGaming operator, and we are excited to bolster our collaboration in 2022 by launching in additional markets.

Chris LooneyBragg Chief Commercial Officer

Yannis Xirotyris, the Chief Commercial Officer at Novibet, said that they are “delighted” to be offering ORYX’s titles in the UK and that they are “confident” they will be well received. He added, “In ORYX, we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”

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