PokerStars Sign First NHL Deal with Detroit Red Wings

Online poker platform PokerStars has signed a sponsorship agreement with professional ice hockey team Detroit Red Wings.

Under the terms of the partnership, PokerStars will become the official sponsor of the hockey team, and its marketing materials will be featured during home games at Little Caesars Arena. The deal will also see PokerStars offer its users rewards like tickets, merchandise, memorabilia and other engaging fan opportunities and experiences.

This is a partnership that our fans, especially poker players, will really enjoy. It’s great to see PokerStars’ branding on the ice-level at Little Caesars Arena, and we’re very appreciative of their support.

Chris McGowanPresident & CEO of Ilitch Sports + Entertainment

The deal is the first of its kind for PokerStars in the US as it hopes to improve its Michigan offering and its presence in the United States market.

We are extremely proud and excited to build a long-term relationship with such an iconic NHL team as the Red Wings. Through this partnership, we look forward to delivering epic experiences for our PokerStars community, expanding on what we can offer our Michigan based players, as well as those across the rest of the US.

Severin RassetPokerStars US Managing Director

Earlier this week, PokerStars partnered with Push Gaming to offer the developer’s full suite of slots to players in all its operating markets. In June 2022, the poker operator expanded into the Ontario iGaming market.

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