Pragmatic Partners with Sportradar to Launch a Complete Sportsbook
Pragmatic Solutions has teamed up with Sportradar in a deal that will see both companies integrate their products to provide a comprehensive sports betting solution.
The purpose of the partnership is to be able to offer start-up companies a complete sportsbook solution that operators can easily use with little setup. Pragmatic will provide its Player Account Management (PAM) product and combine it with the Sportradar Orako sportsbook solution.
The PAM services from Pragmatic Solutions take care of all aspects of players’ accounts and also includes a suite of CRM tools. Additionally, there is a Content Management System and Integrations Hub which power the front end and handle player payments.
Sportradar has its own complete sportsbook product called Orako, featuring the latest sports betting technology. Orako is optimized to work on all platforms and features complete management tools relating to betting and also includes a risk and liability management system.
The collaboration between Sportradar and Pragmatic Solutions provides a straightforward solution for any business looking to set up a sportsbook integrated with a Player Account Management system. ORAKO, Sportradar’s sophisticated and flexible, yet turnkey, sportsbook solution allows new market entrants to access a range of services to suit their business needs, increase speed to market and, ultimately, create an immersive environment that helps operators engage the end user, the sports fan.
Ashley Lang the CEO of Pragmatic Solutions said. “We are very proud to have been selected by Sportradar as a platform technology partner. Sportradar is a globally recognised leader in sports betting and this partnership brings a new and wider range of services and products to our customers.“
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