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Pragmatic Play Expands in South Africa with Hollywoodbets Deal

Leading iGaming and betting content provider Pragmatic Play has signed a content distribution deal with South Africa-based sports betting company Hollywoodbets.

Under the terms of the one-tier agreement, Hollywoodbets will have access to a wide range of Pragmatic Play’s full suite of slot games and a wide range of newly-launched scratch card games.

Through the deal, the online gaming supplier hopes to get more brand exposure in South Africa, generate new leads, and boost the offerings and traction of the operator. Pragmatic Play is one of the largest iGaming providers in the world, with the constant production of six new slots every month.

The firm also has an exciting collection of Live Casino and Bingo games in its varied portfolio. Recently, Pragmatic Play inked a similar deal with Goldrush, another A-list operator in the South African iGaming market.

Yossi Barzely Pragmatic Play Chief Business Development Officer

South Africa, while being well-established, still holds much opportunity for suppliers, and partnering with its top operator simply refines that scope. Hollywoodbets is exactly the type of tier-one client we look to in assisting us with our regional growth ambitions, and we’re delighted to partner with them.

Yossi BarzelyPragmatic Play Chief Business Development Officer

Hollywoodbets is a market leader in the South African casino and sports betting industry. The operator attracts players with extensive real-money offers, including slots, virtual sports, and a large sportsbook section.

At Hollywoodbets, we strive to offer our customers experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games. With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games.

Dermot O’ConnellHollywoodbets Betting Operations Manager

Pragmatic Play has also partnered with Play Online Solutions to expand in the Romanian iGaming market.

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