Record-Breaking iGB Affiliate London Begins

This year’s edition of iGB Affiliate London is finally underway, and visitors to the event have the chance to participate in the biggest version of the show yet.

The show is making use of a record 11,800 meters thanks to a bigger than ever before demand for space from exhibitors. There are 31 brands making their first appearance at the show, with the companies coming from right around the world. There are four newcomers from Malta, four from the UK, three from Ukraine, three from Israel, two from Hungary, two from Australia, two from Cyprus, and companies from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia, and Portugal.

Exhibitors have explained how it is a not to be missed event. For example, Jay Todd from APCW said that it is “easily the most significant affiliate event of the year, offering tremendous value from education to networking.” Similarly, Anthony Telesca from GPWA said it is “an absolute must” and the “most valuable conference for new business and for strengthening existing relationships.”

Alongside the provision of new business strategies, new tactics, new technologies, new thinking, and new trends, it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience. Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.
Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks, and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.

Naomi BartoniGB Affiliate London Portfolio Director

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