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Reflex Gaming to Bring Yggdrasil GEMs to UK Retail Machines

Yggdrasil, the popular iGaming content publisher, has announced an agreement with Reflex Gaming, an omni-channel supplier of machines and games, which will see its Game Engagement Mechanics (GEMs) introduced to the land-based sector.

Under the terms of the agreement, Reflex Gaming will be able to incorporate Yggdrasil’s GEMs to its land-based games in the UK, which are found at betting shops, arcades, pubs, and more.

Reflex Gaming has been part of the YG Masters program since 2020 and in that time, it has published 11 online titles through the scheme. Many of the titles feature Yggdrasil’s GEMs, such as Dublin Up DoubleMax and Desperate Daws 2 GigaBlox.

Yggdrasil’s collection of GEMs is continually expanding and it now includes GigaBlox, MultiMax, GigaRise, Splitz, FastPot5, DoubleMax, WildFight and DuoMax.

Reflex Gaming is the biggest independent supplier of gaming machines in the UK. The company has also developed some of the most popular digital land-based games in the UK and the Netherlands, and there are more than 4,500 machines linked to its Slingshot platform.

Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us. We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.

Stuart McCarthyYggdrasil Head of Product & Programs

Mat Ingram, the CPO at Reflex Gaming, said that they are “extremely pleased” with what they have produced as part of the YG Masters program and that they have been “very impressed” with the performance of the GEMs. He added, “Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

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