Rivalry Gaming Joins Australia’s Sports Betting Market
Online sportsbook operator Rivalry Gaming has launched its online sports betting and eSports services in Australia.
The operator took its first bets in Australia after it got approval in the form of a sports bookmaker license from the Northern Territory Racing Commission in February.
The new development follows the launch of the company in Ontario after its iGaming market went live on April 4.
We are very excited to bring Rivalry to customers in Australia. We take a very different approach than traditional betting operators and have been particularly successful among Gen Z and young Millennials across the globe. We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.
Rivalry is licensed by the Isle of Man, which allows it to accept bets from various jurisdictions. It boasts a comprehensive mobile esports offering with titles like Free Fire, PUBG Mobile, Call of Duty Mobile, Mobile Legends: Bang Bang, and League of Legends Wild Rift.
Last month, Rivalry reported that its revenue grew by 640.0% year-on-year to $11.1m in 2021. According to the CEO of the business, it was “a tremendous year by nearly all measures.”