Sahara Games to Offer BetGames Content across Africa

BetGames, the live dealer and betting games studio, has announced a new deal with Africa’s Sahara Games Technology Corporation.

The deal will see BetGames supply Sahara Games with its products and add to the company’s land-based offering with the integration of titles such as Lucky 7, Lucky 5, and Wheel of Fortune.

Sahara Games is one of Africa’s leading operators, offering players a range of gambling verticals in several key markets. The deal will see BetGames boost its presence in the region and bring its titles to more than 300 retail locations across Kenya, Uganda, Nigeria and Mozambique.

We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets. Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.

James EverettBetGames VP Sales, Africa,

Mathew Halloran, the COO at Sahara Games, said that they are “excited” about the agreement and added, “Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games.”

BetGames has been going from strength to strength in recent times. It recently underwent a major rebranding and it has enjoyed a huge increase in engagement with its Lotto Reloaded Studio. The company’s products are licensed by several authorities, including the UKGC and MGA, and are also certified in several South African jurisdictions.

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