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SBOBET Nets Gareth Bale as Regional Brand Ambassador

Online sports betting company SBOBET has named Gareth Bale its new regional brand ambassador.

Under the terms of the agreement, the former Real Madrid and Wales football star will serve as the face of the brand and appear in the company’s advertising campaigns and promotional materials. He will also engage with the platform’s current customer base and introduce the gaming experience to a wider audience of sports fans.

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SBOTOP’s parent company, Celton Manx Limited, holds a license from the Isle of Man Gambling Supervision Commission, enabling the platform to operate in Europe. It is also licensed in the Philippines.

With the deal, SBOTOP aims to boost its brand recognition and solidify its foothold in the highly competitive European betting market. Last June, the betting company signed an agreement with Premier League team Fulham FC to become its sponsor for the 2023/24 season.

SBOTOP is absolutely thrilled to team up with Gareth Bale and we welcome him to the SBOTOP Group. I am confident this collaboration will further strengthen the premier position that SBOTOP has built in the sports betting industry based on trust and value.

Bill MummeryCEO of SBOTOP

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Legendary Journey from the Pitch to Partnerships

Regarded as one of the finest footballers of his era, Bale played as a winger for top clubs like Tottenham Hotspur and Real Madrid, as well as for the Wales national team. In his long stint with Real Madrid, he won the UEFA Champions League five times and many other trophies and awards.

Following a successful career at both club and international levels, Bale announced his retirement from professional soccer in January 2023.

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I’m thrilled to be joining the SBOTOP family. I look forward to working closely with the team at SBOTOP to engage with fans and make this partnership a memorable one, and also help enhance SBOTOP’s values, which are based on trust and value. It is an unbelievable year of sport ahead and SBOTOP has some fantastic plans for me to get involved with.

Gareth BaleWelsh former footballer

The Welsh legend has over 53 million followers on Instagram, 19 million+ on X, and 33 million on Facebook, demonstrating his global influence and potential to attract new customers and increase revenue for SBOTOP.

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