SIS Enters Chile via Estelarbet Deal
Sports betting content supplier SIS (Sports Information Services) has launched in the Chilean market via its deal with Estelarbet.
The two brands inked a partnership that will see SIS provide its premium 24/7 UK and Irish Live Racing content to the operator, including global race fixtures from Canada, Germany, Mexico, Dubai, Hungary, Mauritius, Saudi Arabia, Spain, Singapore, Latin America and the US.
Estelarbet's growing online presence in Latin America is the ideal platform for our market-leading 24/7 Live Racing content. This deal represents our debut in Chile and will see Estelarbet benefit from access to the wealth of quick-fire betting opportunities our services provide, and we are sure that Estelarbet's online customers from across all the territories will be highly engaged by our racing content offer.
The deal will further strengthen SIS's presence in the Latin American online gambling market. It will also give Estelarbet access to more than 65,000 live horse race events annually from over 170 racetracks worldwide. With the premium horse racing content, the operator will be able to offer short-form betting markets to its users across Chile, Peru and Ecuador.
SIS' package of market-leading racing channels offers exactly the quality of overall betting experience we're looking for and it is going to add significant value and new opportunities for us to drive incremental revenue.We are confident that our customers will engage well with the breadth of racing betting markets that they are now able to access, and we're excited at the prospect of our continued collaboration on future new content.
In July 2022, SIS updated its portfolio with an end-to-end 24/7 Counter-Strike (CS: GO) eSports betting product with features like 25,000 CS: GO events a year, betting statistics and live streaming.
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