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SIS Extends Deal with Kindred to Supply Live Horseracing Content

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Sports Information Services (SIS), the live sports streaming service, has announced an agreement with the Kindred Group to supply horseracing content to the gaming operator.

This is a multi-year extension of the current deal between both parties and allows Unibet and 32Red, the gaming brands of Kindred, to continue covering thousands of premium horse and greyhound races in markets across five continents, including Europe, Australia, and the United States.

Unibet and 32Red acknowledge that the horseracing package of more than 30,000 races annually is a great source of revenue-raising for betting operators. This is because the race meetings are in different continents and time zones, so players can enjoy premium horseracing for longer periods each day through the SIS 24/7 platform.

This new deal enables us to continue serving our customers with the best racing content worldwide, providing them with regular action which is highly engaging at all times of the day. SIS is a valued partner, and we are very happy to extend our existing arrangement in the long term as we continue to seek extended growth.

Alistair GillRacing Strategy Analyst at Kindred Group

SIS has stated that the company has a long-term strategy of growth through increased partnerships with gaming operators. This latest agreement and the recent deal with Go+bet show SIS is achieving success with its plan.

Related: SIS announces deal with Poland’s Go+bet.

Unibet is a long-term partner of ours, and it is very gratifying to secure the future of our premium racing content within its product portfolio. Unibet has significant reach across Europe and Australia, and its growth goals across regulated markets are closely aligned to our own.

Harri HulattCommercial Sales Manager at SIS

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