Spotlight Sports Group Inks Content Deal with Sky City

Leading gaming technology, media, and expertise provider Spotlight Sports Group has reportedly inked an agreement with Sky City, a top-notch supplier in the Asian market.

Billed to start in the second half of 2022, the partnership would see Spotlight Sports Group jointly create two new iGaming media websites and mobile apps to support them.

The first media website would concentrate on greyhound and horse racing, while the second website would deal with seven different sports and would target more markets in several different languages.

Related: Sky City becomes a major GiG shareholder

Spotlight Sports Group's agreement with Sky City would enable the former to establish its influence in the Asian iGaming market. Through the deal, Sky City would also benefit from the plethora of multilingual media platforms, turnkey technology, AI, and expert content modules managed by SSG to engage its digital audiences.

Spotlight Sports Group is driven by its goal to achieve a global presence. One of the ways it aims to attain this is by partnering with top iGaming brands from different regions. In 2021, the company struck a partnership deal with Diario AS, a Spanish iGaming operator, to deliver a betting site in the Spanish language.

Sam Houlding

Our leading blend of technology, media expertise, and expert content in over 70 localized languages means we are in a unique position to instantly scale any publisher's sports content offering. Strategically, this is a significant B2B media partnership for us and broadens our global reach, with this agreement in Asia following our recent expansion to service Spanish speaking markets with our partnership and our continued growth in North America.

Sam HouldingCCO Spotlight Sports Group

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