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SSG and William Hill Launch Weekly Show the Morning Post

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Spotlight Sports Group's (SSG) flagship brand, The Racing Post has announced a partnership with bookmaker William Hill to launch a new weekly betting show.

The Racing Post is the UK's leading horse racing and sports betting newspaper and it will start its weekly show called The Morning Post on Saturday, October 28th. Under the terms of the deal William Hill will be the title sponsor of the sports show.

SSG boasts the new racing show has been designed with racing enthusiasts in mind and believes the viewers will help to shape the program and says the partnership with industry betting giant William Hill is a perfect fit for the new offering.

Related: William Hill with consistent revenues in 2022

The schedule of The Morning Post is to cover all horse racing that is televised during the day within the British Isles, to provide in-depth analysis on the race card.

Viewers will be able to access The Morning Post across a range of digital platforms including the Racing Post YouTube channel.

Industry Experts and Ambassadors

Dave Orton of the Racing Post will host the Saturday horse racing show which will be filmed live. He will be joined by experts from the Racing Post and William Hill, including Tom Segal from Pricewise, Paul Kealy, Graeme Rodway, Keith Melrose, and Robbie Wilders.

Each week there will be a variety of ambassadors from within the racing industry who will guest on the new racing show.

We are extremely pleased to have partnered with William Hill for the inaugural launch of ‘The Morning Post’. We expect this to be our flagship Saturday betting show aimed at the weekend’s racing and partnering with a brand like William Hill is exactly what we were hoping for. The expert panels will provide our audience with an engaging and informative experience each week and I look forward to working closely with William Hill to make the show the best it can be.

Damian MearsSpotlight Sports Group’s Head of Media Sales

The Morning Post to Provide Interactive Offering

The producers say they have designed the show so that a large part of the program is to be in an

interactive format.

This means that viewers will be able to ask the panel of racing experts various questions on the weekend racing. Hopefully, the experts can give insightful answers based on their thorough knowledge of the horse racing industry.

We are thrilled to partner with the Racing Post on this brand new show. We know how far and wide Racing Post’s reach goes and look forward to combining our expert talent with theirs to provide viewers with detailed analysis, offers and promotions that they simply won’t be able to find elsewhere. This combined with the interaction that the show will feature will lead to a great viewing experience for everyone.

Simon KewDirector of Horse Racing at William Hill

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