UK-Facing Operator Eyas to Integrate iSoftBet Content
iSoftBet, the casino game developer that recently became part of IGT PlayDigital, has announced a new partnership with the respected operator Eyas.
Under the terms of the deal, iSoftBet will be providing Eyas with a range of its gaming services and products. This will include many of iSoftBet’s popular in-house developed games as well as aggregated content, bringing both to a wide audience across Eyas’ network.
Eyas is a young UK-facing operator, having been founded in 2020 by a team of IT development, marketing and customer operations experts. However, while it is a young operator, it has major backing in the form of the Gauselmann Group, Germany’s largest slot manufacturer and arcade operator.
Recent months have seen iSoftBet sign a number of major deals with leading operators such as Lowen Play, Alphabet Gaming and Casino Interlaken. Furthermore, in July, the developer was acquired by IGT in a deal worth €160 million.
Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering. Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.
Jack Anthony, the Head of Product at Eyas, added, “We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites. We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”