Vivo Gaming’s Promotional Tournament Tool Proves Itself a Great Success

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Vivo Gaming, the live casino provider, is celebrating the success of its new Promotional Tournament Tool, which was designed to increase retention by providing players with a truly unique experience.

The tool was offered to operators at the start of this year and first launched with LatSoft. It provides brands with the chance to create their own in-game tournaments across several sites at once, significantly increasing player engagement at the same time.

Data is beginning to come back from operators using the tool, and they have seen an incredible 65% increase in daily active players and an increase of 82% in the number of rounds played each day.

In addition to giving players more chances to win, the Promotional Tournament Tool also shows boosters, and lets players know when they are approaching the top of in-game leaderboards, ensuring that they have incentives to keep playing. The tool can support an unlimited number of players, and it facilities real-time communication.

At present, the Promotional Tournament Tool is available with Vivo Gaming’s live dealer premium roulette game, and it will soon be rolled out to baccarat and blackjack.

We are thrilled with how our Promotional Tournament Tool has performed so far, and the feedback from our operator partners has been phenomenal. What’s more, we are absolutely delighted to have diversified our award-winning offering with such an innovative and engaging product as this.

Neil HowellsVivo Gaming CCO

Damian Ramirez, the Director of Marketing at LatSoft, said that the tool has “really helped” increase player retention across all of its brands. He added, “We urge any operators that are looking to better manage their performance to consider utilizing this tool themselves.”