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Vsevolod Lapin Named as New Playson COO

Playson, the developer of online casino games, has announced the appointment of Vsevolod Lapin as its new Chief Operating Officer (COO).

Lapin brings with him more than 10 years of experience working in strategic marketing and product management. He will be supporting the company as it seeks to establish its new brand identity and will be overseeing its product portfolio, game production, tools creation, and market expansion.

Lapin first joined Playson in 2017 as a product manager, and after just eight months, he was promoted to Head of the Product Department. Before working at Playson, Lapin was a Senior Brand Manager at The Coca-Cola Company.

There are a number of structural changes being implemented at Playson following its decision to introduce a new brand identity. The rebranding has been designed to demonstrate the company’s ambitious growth strategy and determination to deliver high-quality games and promotional tools to operators around the world.

Vsevolod Lapin - Playson COO

I’m thankful for the opportunity to contribute in this new role which brings forward fresh challenges. It’s a very special moment for me, especially since the news comes at such a pivotal time for Playson. The company has an incredibly talented team and has progressed so much in such a short amount of time. As we march onwards with our fresh brand identity, we will only continue enhancing our position across the iGaming industry.

Vsevolod LapinPlayson COO

Alex Ivshin, the CEO at Playson, welcomed Lapin to his new job and said that he would “deliver fantastic results for the company”. He added that Lapin has “consistently shown to be hard-working, passionate, and dedicated to bringing the next wave of exciting products to our offering”.

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