Yolted Seeks Greater Exposure with First Look Games
Yolted, the online slots developer, has announced that it has signed up to First Look Games in order to boost its exposure amongst affiliates, operators, and players.
By joining First Look Games as a studio partner, Yolted gains access to more than 700 online casino affiliates with whom it can share information about its existing portfolio of slots and any future releases. This includes items such as product sheets and marketing assets, which are uploaded to the First Look Games Library.
Yolted is able to upload the assets two weeks before a game goes live so that affiliates can review it and begin to promote the games on their networks. Furthermore, Yolted is also able to access a range of new features that became available when First Look Games 2.0 launched in February. These include more ways to manage games and assets in the Studio Management Centre, such as the ability to announce exclusivity arrangements and add or remove jurisdictions for each game.
I’d like to welcome Yolted to the First Look Games family and look forward to seeing the studio leverage our growing selection of tools designed to help developers maximise the direct access we provide to affiliates. Affiliates are a powerful marketing channel for game studios with players using the information and reviews provided to ultimately decide what to play. FLG allows developers to showcase their slots and drive engagement with publishers and ultimately players.
Thomas Jones, the CEO at Yolted, said that the company needs to “ramp up exposure” of its games with the “right partners”. He explained, “First Look Games provides us with direct access to some of the most trusted and respected affiliates, and this, in turn, will allow us to make more players aware of our innovative games than ever before.”
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