12Bet Marks 15-Year Anniversary with Betradar Deal
12Bet has announced a partnership with the sports data provider brand of Sportradar, Betradar.
Under the terms of the deal, Betradar will supply the operator with a wide range of products, including live odds and statistics, video streaming, and virtual odds.
The partnership coincides with 12Bet's 15-year anniversary in the online gaming industry. In celebration of this event, the operator has announced various Indian Premier League (IPL) promotions for cricket bettors, which could see them win physical prizes.
The offers will be valid throughout the tournament and available in multiple languages, including English, Hindi, Telugu, Tamil, Kannada, and Malayalam.
Founded in 2007, 12Bet specializes in offering sports betting and casino services across European and Asian markets. According to the operator, its agreement with Betradar will further enhance its offerings and offer "an unparalleled experience to end users."
A spokesman from 12Bet added, "We are thrilled to announce our partnership with Betradar as our new sportsbook provider. Our aim has always been to provide the best possible experience to our beloved members. We are excited to celebrate our 15th anniversary and have loads of offers ongoing, especially for the IPL."
Betradar is a leading B2B provider of modular turnkey betting services and solutions. The Sportradar-owned supplier has agreements with more than 900 sportsbook operators in over 120 countries.