1xBet Inks Multi-Year Agreement with LOSC Lille
1xBet has announced a partnership with LOSC Lille to be the official regional partner of the French top-level club in the Middle East, North, and South Africa.
The three-year agreement will see 1xBet gain rights to the French club’s logo and collective image of its players for promotional campaigns. Additionally, 1xBet will be advertised on LED boards during the team’s popular matches in the French Championship. The club will also promote the betting company brand on its social media pages.
This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide. Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament.
While this agreement is significant to the two brands, it is not the first agreement 1xBet will sign with a French Ligue 1 club. Earlier this month, the company inked a deal with PSG becoming its official regional partner of the Parisian team in Africa, Asia, and other regions for three seasons.
1xBet is one of the most popular bookmakers in the world, with a presence in over 50 countries across Europe, Asia, Africa, and Latin America.