Alex Ratcliffe Moves from Entain to 1X2 Network

1X2 Network, a developer of online casino games, has appointed the former Entain Head of Slots Alex Ratcliffe as its new Chief Product Officer.

In his new role, Ratcliffe will take command of the product, marketing, and operations teams across the company’s two subsidiaries, 1X2gaming, and Iron Dog Studio. He has been tasked with two main objectives.

The first is to improve the use of data in the decision-making process, using analysis to make decisions and increase growth. The second is to implement best practices in product development in order to raise standards at both studios.

Ratcliffe’s experience at Entain, where he was responsible for the company’s slot product and delivering innovative content to the company’s brands, makes him ideally suited to the role. Prior to his work at Entain, he had a number of B2B and B2C product roles in the iGaming industry in which he developed product and game innovations and worked to increase growth in regulated markets.

Kevin Reid - 1X2 Network CEO

Alex is an incredibly talented, highly skilled product specialist, and to be able to bring someone of his caliber into 1X2 Network is a key moment for the business as we look to embark on the next phase of our success journey. Alex will help us leverage the power of data to make informed decisions about game development and to improve the overall quality of our slots and table games, as well as the time it takes to bring game to market. I’d like to take this opportunity to officially welcome Alex to 1X2 Network and look forward to working closely with him in his role as Chief Product Officer.

Kevin Reid1X2 Network CEO

Speaking about his new role, Ratcliffe explained that he shares a vision with Reid about how 1X2 Network can become a tier-one provider of casino content. He added, “The opportunity to help drive its studios forwards and to deliver great experiences to players was one that I could not turn down, and I look forward to hitting the ground running with the various teams that I will be working with across the business.”

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