Altenar to Power PalmsBet’s Global Operations

Altenar, an iGaming and sportsbook software provider, has announced that it has signed a deal to provide PalmsBet with its solutions.

The partnership will initially focus on the Bulgarian market, which is expected to have sports betting revenue of more than €850 million in 2026, more than €600 million higher than in 2020. Altenar will also be working to scale PalmsBet’s Africa operations, which launched in Kenya in December, and working towards a launch in Peru, set to take place in April.

PalmsBet is set to benefit from Altenar’s award-winning sports betting and virtual sports products, allowing it to make inroads in all three regions.

This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics. Having gone live in Kenya with PalmsBet, the move to the Balkan region for us opens many doors, and there is definitely scope to move into new markets in the future.

George MavridisAltenar Commercial Account Manager

Last year saw Altenar win a number of awards for its sportsbook product, including at EGR Italy. Players in more than 13 major global markets use the company’s products, and further growth is expected this year. With licenses from regulators such as the UKGC and MGA, it is fast becoming one of the top choices for global operators.