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AvatarUX Names Lara Falzon as New Chief Executive Officer

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AvatarUX, the leading games developer studio, has announced that Lara Falzon is due to take over as Chief Executive Officer (CEO) of the company at the beginning of next year.

Falzon has years of industry experience and joins AvatarUX having served at Bragg Gaming in the roles of President and COO. Previously she has also held senior roles at Tier 1 companies, Red Tiger and NetEnt.

Falzon is due to start in her new role next January and takes over from the outgoing CEO Nicola Longmuir, who is leaving for personal reasons. Senior leadership at AvatarUX expressed their thanks to Nicola Longmuir for her service as CEO and wished her luck for the future.

I’m honoured to take over as CEO of AvatarUX at what is an extremely exciting time for the company. AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights.

Lara FalzonCEO at AvatarUX

AvatarUX and Falzon to Carry on Industry Growth

AvatarUX boasts it has achieved success over the past two years gaining accolades from both players and gaming operators. This year the studio has increased its footprint geographically and celebrated the release of several successful titles.

Falzon has expressed her delight at taking over at the helm of AvatarUX and hopes to build on the recent success achieved at the studio.

Related: Soft2Bet Signs Content Partnership with AvatarUX

We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business.

Tomas BäckmanChairperson at AvatarUX

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