Bally’s Interactive Signs Sponsorship Deal with Cleveland Browns
Bally’s Interactive, a subsidiary of Bally’s Corporation, has inked a long-term agreement with Ohio football team, the Cleveland Browns.
Under the terms of the partnership, Bally’s will be named the official sports betting partner of the team. When all regulatory approvals are met, the two brands will mark their partnership with a branded lounge at Ohio’s FirstEnergy stadium. Bally’s will also launch its dedicated sportsbook mobile app in the state and offer the team’s fans several bonuses and rewards.
In addition to their incredible resources and expertise, Bally’s Interactive has the fan-first mindset that is consistent with our focus and pivotal to creating successful, fully integrated sports betting experiences, and we look forward to supporting Bally’s efforts to provide these innovative opportunities to Browns fans and all sports fans in Ohio in the near future.
The sports betting aspect of the deal will not be effective until the Buckeye State launches its official sports betting market. Already that is in the works as the state moves to offer online and mobile sports betting before January 1, 2023. The state reached this decision after Governor Mike DeWine signed the bill legalizing online and mobile sports gambling in the state.
We are excited to partner with such a historic pro football franchise to secure sports betting market access in Ohio and bring to its fanbase more ways to engage through our online gaming platforms. The Browns’ stadium and gameday atmosphere provide a great opportunity for us to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio.