Bet365 Deal with SSG to Sponsor YouTube Racing Show Upping the Ante
Spotlight Sports Group (SSG), the leading sports content and media company, has announced that online bookmaking giant bet365 is to sponsor the Racing Post show, Upping the Ante.
The Racing Post is a brand of SSG and its show is available on YouTube and has already run for 3 series. This 2-year deal will see bet365 branding appear as the title sponsor for the Upping the Ante show for the next 2 series.
The new agreement with the show featuring racing news and ante-post information mainly focusing on horse racing in the United Kingdom (UK) starts on the 8th of this month. The highlights of the series will be the Cheltenham Festival preview show, plus the Big Jump Off, a show which gives a preview of this year’s jumps horse racing season, 2022-2023, in the UK.
We are delighted to continue this video partnership with Spotlight Sports Group as we know the quality of the Upping the Ante show is top tier, continuously improving and that it will continue to allow us to promote ourselves to a highly engaged and knowledgeable audience of bettors.
SSG has seen the figures for the Cheltenham Festival preview enjoy a rise of 40% year on year as word spreads about the YouTube offering amongst horse racing enthusiasts. The Upping the Ante show has high levels of engagement with viewers and is the most watched in the sport in the UK in the run-up to the premier jumps horse racing event, the Cheltenham Festival.
The Upping the Ante show is hosted by David Jennings and he is joined by the former bookmaker and gambling expert Johnny Dineen who will give punters an in-depth analysis of the horse racing scene in the UK.
Our YouTube content has grown considerably in recent years and forms a hugely important part of our digital output. Upping the Ante has been one of our flagship shows that has helped lead the way over that period and as we get ready to launch the latest series of the show on Tuesday, November 8, our continued and highly valued partnership with bet365 will help take it to the next level.