BetGames Announces Adam Lahouiri as New Head of Product

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BetGames, the live dealer gaming provider, has announced the company has welcomed Adam Lahouiri to the position of Head of Product.

Lahouiri is a gaming industry veteran and joins the company from gambling powerhouse Entain. At Entain, Lahouiri oversaw the full life cycle of Ladbrokes brand live dealer platform called Game Show World.

Adam joining our team is a major boost to our ongoing product development efforts. His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players, while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.

Ian CatchickChief Product and Business Development Officer

Industry Veteran to Lead Content Growth

In his new position, Lahouiri will be tasked with rolling out a program of new content proposed by BetGames.

Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for. Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them.

Adam LahouiriHead of Product at BetGames

Lahouiri stated he had discussed the strategy of BetGames and expressed his excitement at being able to use his industry knowledge to maintain the supplier’s industry-leading status in the live dealer market.

BetGames Looks for Continued Growth

Founded 10 years ago BetGames is based in Vilnius, Lithuania has grown to have a worldwide presence in the jurisdictions of Europe, Africa, CIS, Latin America, and Asia.

Its award-winning live offering is supplied to over 200 partners and powers more than 1,500 websites globally to customers across all platforms.

BetGames boasts it is at the forefront of developing new products for the Live Casino audiences in the gaming industry and sees Lahouiri as the ideal candidate to move.

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