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Flutter Calls for Support in Tackling Societal Challenges and Safer Gambling

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Flutter Entertainment, one of the leading global sports betting and gaming companies, is calling upon startups from around the world to join their mission of tackling societal challenges and driving innovation in safer gambling.

Through their Alpha Hub startup partnership program, Flutter aims to find innovative solutions that will shape a positive future for society.

Flutter has launched two distinct initiatives, the Flutter Tech4Good Award and the Flutter & RGC: Play Well Challenge, both designed to align with the company's Positive Impact Plan, with a particular focus on responsible gambling and community support.

The Flutter Tech4Good Award is dedicated to showcasing the power of technology in addressing pressing social issues. Startups from any stage of development are encouraged to participate, especially those focused on meeting the needs of disadvantaged groups. The company is particularly interested in startups that demonstrate scalability and the ability to measure the impact of their solutions. The goal is to collaborate closely with entrepreneurs who are dedicated to improving society through cutting-edge technology.

On the other hand, the Flutter & RGC: Play Well Challenge, in partnership with the Responsible Gambling Council (RGC), aims to solve real-world problems in the iGaming industry. By collaborating with startups, Flutter intends to leverage innovation to create a safer gambling environment for players. This challenge aligns with Flutter's commitment to responsible gaming and its mission to lead progress across the industry.

Part of Positive Impact Plan

These initiatives are part of Flutter Entertainment's overarching Positive Impact Plan, which leverages the company's global scale to achieve sustainability goals. The plan includes two core objectives: Helping communities to Do More and Helping customers to Play Well.

By focusing on helping communities, Flutter aims to have a positive impact on the lives of 10 million people by the end of 2030 through sports, play, and the skills of their colleagues. This involves actively contributing to community development and improvement.

Regarding customer welfare, Flutter strives to ensure that responsible gambling practices are implemented effectively. They aim to have 75% of their active online customers using Play Well tools, such as time and money management features and educational resources, by 2030. Additionally, the company aims to achieve over 50% usage of these tools by 2026. These efforts reflect Flutter's commitment to ensuring a safe and enjoyable gambling experience for their customers.

Conor Lynch, the Chief Information Officer of Flutter Entertainment, expressed his enthusiasm for these initiatives, stating that the Flutter Tech4Good Award and Play Well Challenge align with their Positive Impact Plan. Lynch emphasized the company's desire to leverage their global scale and in-house talent to support startups that are developing technology for consumer protection and driving positive change in the communities they operate in.

Flutter Entertainment's call for startups worldwide demonstrates its commitment to responsible gambling and its dedication to leveraging technology for social impact. By partnering with innovative startups, Flutter aims to create a safer gambling environment and contribute positively to society. Through these initiatives, Flutter paves the way for technological advancements that can address pressing social issues and shape a brighter future for all.

RGC is proud to collaborate with Flutter on this important programme to minimize harms related to gambling. The Flutter & RGC Play Well Challenge has the ability to drive real change in Responsible Gambling globally and ultimately create a safer gambling experience for millions of people.

Shelley WhiteResponsible Gambling Council CEO

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