BetMGM Confirms Agreement Extension with SportsGrid
Expertise: iGaming, Online casinos
BetMGM has announced an extension of its multi-year and cross-platform deal with SportsGrid.
The initial deal, signed in February 2022, saw BetMGM provide insight for several SportsGrid broadcasts, including Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime.
Under the terms of the expanded partnership, SportsGrid’s football analyst Warren Sharp will broadcast reports from MGM Resorts locations, especially Maryland’s MGM National Harbor.
SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season.
Furthermore, BetMGM’s odds and promotions will be displayed through the duration of Ferrall Coast to Coast, while Sharp’s live reports will be featured across SportsGrid’s multimedia digital and social platforms.
We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year. By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.
Last week SportsGrid announced Sharp as its lead pro football analyst in a deal that will see him provide live reports featuring his statistical insights and actionable analytics across the network’s weekday and weekend schedule.
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