Betsson Gains Access to Pariplay’s Fusion Platform
Pariplay has announced the signing of an agreement with Betsson that will give the operator access to the full portfolio of Wizard Games games as well as the Fusion aggregation platform, which is home to more than 14,000 titles.
Thanks to the deal, players at Betsson around the world, including in key regulated markets such as Sweden, Denmark, and Spain, will soon have access to a huge range of new content. Furthermore, the deal marks further growth for the Fusion platform, and it will see Betsson benefit from a number of player engagement tools that come with the platform.
We are constantly striving to grow within important markets, and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe. The Fusion® aggregation platform will serve Betsson’s players with the widest range of games while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.
Laura Perreta, the Supplier Relations Manager at Betsson, explained that Pariplay is able to provide “a huge breadth” of content from both well-known studios and smaller independent developers and said, “The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe, and beyond that, we are active in.”