Betsson Partnership with Torino FC Continues Italian Growth
The Betsson Group in Italy, the online sports betting and casino operator, has announced a partnership with the top-flight Italian football team Torino FC, with Betsson set to become an Infotainment Partner of the Serie A side.
Betsson Group increases Italian footprint with Torino FC Infotainment Partnership.
LISTEN TO THIS ARTICLE:Under the terms of the agreement both parties state the collaboration will allow the gaming operator to engage with fans through initiatives and focusing on fans' passion for sport. The bookmaker also hopes to increase its customer base by offering fans the chance to enjoy a wager on sporting events in a responsible gaming environment.
This partnership with Torino FC is a significant step for Betsson Sport in consolidating our presence in the Bel Paese. We are proud to collaborate with one of the most prestigious teams in Italian football and we look forward to providing fans with unforgettable experiences.
Rise in Infotainment Partnerships
Betsson Group's collaboration with Torino FC in an infotainment partnership enables the Swedish betting group to engage with fans creatively and, marks a strategic move to bolster brand exposure and maintain relationships within the sports community.
The Infotainment Partnership between Betsson and Torino FC is an increasing type of agreement involving sports teams and betting companies. It can be seen as a strategy to circumvent strict gaming legislation in jurisdictions where bookmakers are prohibited from direct sponsorship of sporting teams.
Betsson is hoping the deal will allow the gaming operator to continue to raise its brand awareness in the country.
We are very happy to welcome Betsson.Sport to the Granata world. Through this partnership, we will tell numerous engaging stories for our fan base, also accompanying Betsson, sport in their mission to give greater resonance for all sports, not just football.
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Betsson Increases Its Footprint in Italy
This latest move comes hot on the heels of Betssons recent launch into the Italian region, which the bookmaker has identified as one of the biggest gaming markets in the European jurisdiction.
Related: Betsson Unveils Flagship Brand in the Italian Market
The group is using its recent partnerships to create an immediate impact on its brand awareness in Italy. Agreements with Torino and the high-profile legendary Italian football player Totti mean that Betsson has significantly increased its profile and audience in Italy.
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