Betsson Signs Paolo Guerrero for Global Casino Ambassador Role

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Betsson, the sports betting and casino operator, has announced it has officially partnered with Paolo Guerrero, the Peruvian footballer, to make him the company’s Global Casino Ambassador. The Swedish-owned gaming operator feels Guerrero will raise brand awareness of the company throughout the LATAM gambling market and expand the presence of Betsson in the region.

Paolo Guerrero is regarded as a footballing legend in Peru and is the all-time top goal scorer for his country. He helped Peru finish runners-up in the Copa America in 2019 and was integral in helping his national team qualify to play at the 2018 FIFA World Cup tournament for the first time in thirty-six years.

This tops a glittering club career where Guerrero served as a Bundesliga striker in Germany. He has also played for clubs in Peru, Brazil, Argentina, and Ecuador, which means Betsson will be able to reach a new customer base.

At Betsson, we celebrate the agreement with Paolo Guerrero, which reinforces our leading position in the online entertainment industry in the region. He has played an undisputed role in the recent history of international football, with legendary moments in his career. For us, it is an honor to start 2024 alongside him.

Andrea RossiCommercial Director for Latin America at Betsson

Betsson Earns Recognition in LATAM

Betsson has expressed its commitment to expansion in the LATAM jurisdiction and boasts it has been named the Casino Operator of the Year in 2023. This accolade was achieved at the SBC Awards Latin America 2023 and is the second consecutive year that Betsson has won this award.

It has gained rapid brand awareness and customer recognition by using sporting sponsorship. Adding Paolo Guerrero as a partner sponsor follows the operator's sponsorship of high-profile football clubs in the region, Boca Juniors and Racing Club in Argentina and Atlético Nacional in Colombia.

I’m very excited to work hand in hand with Betsson, which is not only a leading company in Peru but is successfully expanding throughout Latin America.

Paolo GuerreroGlobal Casino Ambassador of Betsson

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