Betway Deal with Nottingham Forest Expands Its Football Portfolio
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Part of the Super Group, Betway, has entered into a multi-year deal with the football club, that will see its logo and signage displayed prominently on LED advertising boards around the City Ground, the home stadium of Nottingham Forest. They will include the matchdays for all Premier League, FA Cup, and Carabao Cup games.
The sports betting operator has also outlined that Betway customers can expect to benefit from an enhanced experience from the sponsorship agreement. With a range of offers that will appeal to Forest fans with offers of unique content and game day experiences.
We are delighted to welcome Betway as our ‘Official Betting Partner’. Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.
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Nov 06, 2026Betway Continues with Its Football Partnership Strategy
Football is the most popular sport worldwide and remains a popular way for betting companies to enjoy raise brand awareness and reach a potential audience of more than a billion viewers.
Betway has fully embraced the strategy of football sponsorship and now has a portfolio of sponsorship deals that includes several Premier League clubs, La Liga, and Serie A teams. The La Liga sponsorship only took place recently.
Additionally, the gaming operator says it has a brand association with many other sporting entities and boasts sponsorship links with tennis, cricket, basketball, and ice hockey organizations.
We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. Betway’s customers love football, especially the Premier League and we leverage partnerships like this to reward them with exclusive opportunities and content.
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