Bitcasino and 3ICE Join Forces for North American Market

Online Bitcoin betting and gaming operator Bitcasino has entered into an agreement with 3ICE, a North American ice hockey league.

3ICE might not be considered a major rival to the NHL yet, but the innovative 3-on-3 league has successfully attracted a younger fanbase. Under the terms of the deal, the two entities will collaborate on brand promotion through web series video content, game-day activations, free-to-play games, and gift certificates to fans of the hockey league in Canada.

EJ Johnston 3ICE Founder & CEO

We are truly excited to partner with Bitcasino and extend the skill, fun, and flash of our game to their community of sports fans, Bitcasino is all about entertainment and fun and a perfect partner for us and our fans. They think as we do, and the innovative ways fans across Canada will be able to engage and experience their brand is something we are very excited about; content, games, VIP promotions, exclusive access, and more – I can’t wait.

EJ Johnston3ICE Founder & CEO


Bitcasino members will be able to benefit from a wide range of exclusive offers, including a VIP experience at the 3ICE Canadian tour stops.

They will also participate in a free-to-play Pick ‘Em Bracket contest where fans can win cash and exciting prizes for having the right predictions of the winners and full scores of each game.

Tauri Tiitsaar Bitcasino Director of Casino

3ICE was brought to life for one reason only, to give the fans like me, pure excitement. This resonates very well with what we at Bitcasino have always aimed for by giving our players the most fun, fast and fair gaming experience without taking any shortcuts. Innovation has always been the unrelenting drive for Bitcasino, and we feel 3ICE shares the same vision.

Tauri TiitsaarBitcasino Director of Casino

The agreement also entails video content and digital web series promotions. It makes provision for a Club Talk chat show produced by Bitcasino and featuring 3ICE players, coaches, and other influential personalities of the league.

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