Lottoland Adds Relax Gaming Portfolio
Relax Gaming, the iGaming content developer and aggregator, has signed a deal to supply its portfolio of games to the operator Lottoland.
The deal means that the operator group’s 15 million customers will be able to enjoy games from the Relax catalog, such as Temple Tumble, Snake Arena, and Money Train 2. Aside from offering quality entertainment, Relax Gaming is also safe and approved by regulators like UKGC and MGA. Furthermore, Lottoland will also be able to offer games from Relax’s aggregated partners, of which there are more than 50.
As such, Relax will gain significantly more exposure in several jurisdictions. Lottoland is active in 15 markets, many of which are a high priority for both the developer and operator.
In addition to offering lotteries from around the world, Lottoland also offers sports betting, bingo, and casino. The partnership is expected to significantly boost Lottoland’s casino offering and help it attract even more members.
The CCO at Relax Gaming, Nadiya Attard, says that the partnership is an example of the company’s ambitious growth plans and believes that it will increase awareness of Relax.
It’s always a pleasure to partner with the world’s leading online brands that have such an in-depth understanding of their player-base and consistently have such a huge impact in the market through innovation and a high-quality offering. Lottoland is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.
Nigel Birrell, the CEO of Lottoland, said that “Relax Gaming will not only bring something new to the platform but also complement the core lottery product.” He added, “Relax Gaming fits that bill perfectly with its diverse range of proprietary products, which is exactly what we need to meet the demands of our growing player base and to attract new audiences.”