BoyleSports Partner Aspire Global for Netherlands Entry

Irish sports betting company, BoyleSports has partnered with Stockholm-listed gaming supplier Aspire Global to use its proprietary platform when it eventually launches in the Netherlands.

The strategic partnership will see BoyleSports use BtoBet, a sportsbook unit of the company, access Aspire’s proprietary full turnkey platform solution, and managed services, including its PAM platform and a variety of sports, betting solutions, and casino titles.


Under the terms of the new deal, Aspire Global will deploy its managing services AspireEngage to market BoyleSports’ offering across the Dutch regulated market. It will also provide the company with the relevant tools to onboard Dutch players and integrate solutions with payment providers.

Earlier this month, Aspire Global was awarded a betting license by the Danish Gambling Authority (Spillemyndigheden) to launch its services in Denmark.

Tsachi Maimon - CEO of Aspire Global

The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.

Tsachi MaimonCEO of Aspire Global

Awarded as the best Premier League betting destination of 2021, BoyleSports is licensed in Gibraltar, Ireland, and the United Kingdom. It plans to acquire a Dutch license before operating in the jurisdiction.

Mark Kemp - CEO at BoyleSports

While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution. We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games, and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.

Mark KempCEO at BoyleSports

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