BtoBet Set to Debut in Polish Market
Aspire Global-owned iGaming platform provider BtoBet has signed a deal with Polish operator BestBet24 that will bring its sportsbook platform to Poland for the first time. Under the terms of the deal, BestBet24 will host its services on the Neuron 3 platform.
BtoBet will be using its online and retail channels together with the platform’s risk management service to support a network of more than 80 retail shops. The shops will run in parallel to an online and mobile offering.
We seek to present a new approach to the Polish betting industry, which has up until now been characterized by a lack of diversity amongst the different brands already operating in the market. We are confident that our market knowledge, in synergy with BtoBet’s technological capability, will enable us to acquire a strong market share.
Since Aspire Global acquired BtoBet for €20 million in September 2020, the company has been able to pursue an aggressive growth strategy. Recently, the company signed a deal with FanDuel for its new Play Account Management platform.
Dima Reiderman, BtoBet’s COO, said that the company is “delighted” to have launched a new strategic partnership adding that “resultant entry of BtoBet in the highly appealing Polish market falls in line with our growth strategy in the mature European market and other regulated jurisdictions.”
Reiderman explained that they will be working with BestBet24 to build a “market-leading sportsbook” for Polish gamblers in order to transform BestBet24’s brand “into a market leader through a unique and engaging betting experience.”