Caesars Digital and NHL Announce Multiyear Partnership Extension
Expertise: Online casino, iGaming
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Caesars Entertainment and the National Hockey League (NHL) have announced an extension of their partnership in North America. This is a multiyear renewal and both Caesars and the NHL say they want to put NHL fans in the United States at the heart of this collaboration.
As part of the agreement, the Caesars Sportsbook and Caesars Rewards brands are to be highly visible in selected NHL broadcasts of Stanley Cup playoff games. Additionally, Caesars can make use of the logos and imagery of the NHL to display on its Caesars Sportsbook app.
With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides. This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casinos.
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Under the terms of the renewed partnership, one of the additional parts of the deal gives Caesars Digital access to the intellectual property of the NHL. This access will allow the operator to develop and promote NHL-themed iCasino games to add to its portfolio of online titles in North America. These will also be included and available to the recently launched Caesars Palace Online Casino.
Both parties have stated that they believe the renewed partnership will increase fan engagement. One of the ways to achieve this will be for Caesars to use its Rewards scheme to offer enhanced VIP experiences for NHL fans. The Caesars Sportsbook app is also set to feature former NHL players which will also lead to greater engagement from the millions of fans who enjoy the NHL in North America.
Since the inception of our partnership with Caesars, together, we have focused on innovative ways to engage our passionate fanbase. We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.
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