DWG Continues UK Expansion with Rank Partnership
Design Works Gaming is continuing its strategic expansion in the UK iGaming market and has announced that Rank Interactive has become its latest operator partner.
The studio first entered the UK market in 2020 and its games, such as Double Fancy 7’s and Panda Queen, quickly became popular with players. The latest deal will see an initial release of Design Work Gaming’s most popular titles, including Diamonds, Sapphires & Rubies, go live with the Rank Group’s most successful brands, Mecca Bingo and Grosvenor Casino.
We are extremely excited to launch the product across all of our brands. With our increased focus on delivering best in class engaging and entertaining content for our players, we know these games, in particular the LuckyTap™ content, will be a huge hit for our players. We thank the DWG team for their support and working closely with Greg Davies, Nolan Frendo and myself during the procurement, planning and rollout phase.
Design Works Gaming’s CEO, Troy Zurawski, said that the team at Rank aim to offer players a seamless experience with the best possible games and as such, they are “perfectly poised to bring our top-performing content to their players”.
He added, “Their [Rank’s] open-mindedness and willingness to push boundaries aligns with how we operate at DWG, so there’s no doubt this will be a strong, successful partnership.”