Eagle Casino and GAN Team Up in Michigan for Online Casino
Eagle Casino and Sports becomes the 15th online casino and sports betting operator in Michigan following its partnership with GAN. The Eagle Casino is the online brand of the Saginaw Chippewa Indian Tribe of Michigan. They own and operate the Soaring Eagle Casino & Resort located in Michigan.
We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com. GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players, and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.
One of the main aims of the Soaring Eagle Casino in the move online is to convert its land-based clients into Eagle Casino clients by using the strong brand association they already have.
GAN are a global supplier of industry-leading casino content and also offers a full gaming software system. This is their fourth partnership with casino operators to launch an iGaming platform in Michigan since the regulated online gaming and sports betting started in the state in January 2021.
We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online. The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.