Finlandia Casino Prepares for Growth with Winlandia Rebranding

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Finlandia Casino, one of Finland’s leading online casinos, has rebranded as Winlandia in order to launch in several additional regulated European markets.

Established ten years ago, Finlandia Casino quickly became a favorite for Finnish players, providing them with a large portfolio of slots, live dealer games, and RNG titles, together with easy payment methods and numerous promotions and bonuses.

Related: EveryMatrix Wins the Rights to Supply Its Content to Veikkaus

Attracting Players from Other Markets

The casino’s offering attracted players from other countries, prompting the rebrand and decision to expand. The casino is now launching in a number of Europe’s leading markets, including the UK, Sweden, Denmark and Norway.

The casino is hoping to make its mark by offering a customized player experience, as well as bonuses and customer service that have been tailored for each market. All of this will be delivered with a Nordic twist and built upon Sisu, a Finnish concept signifying determination and perseverance.

Response to Changes in Finnish Market

The rebranding to Winlandia is not only due to expansion plans but also in order to adjust to the changes in the Finnish market. Over the coming years, the gambling monopoly in Finland is being dissolved and the market will be opened up to other licensed operators. As such, Winlandia hopes to be one of the first to apply for a Finnish license. It also has plans to enter markets such as Canada and New Zealand.

Related: Finnish Government to End Veikkaus Gaming Monopoly by 2026

We are so excited to have rebranded to Winlandia and to take our amazing casino experience to more markets such as the UK, Sweden, Norway and Denmark in the first phase. In the second phase, we will enter Canada and New Zealand. The team behind Winlandia is hugely passionate about online casinos and delivering the absolute best experience to our players.
We believe the only way to truly stand out is to excel across all areas and let data lead the way, from brand to bonuses, games to payments and, of course, customer service. Localization, personalization and conversion rate optimization are also a must for each market.
We have a very experienced team behind Winlandia with +15 years in iGaming, and we know exactly how to deliver this and so much more to players in each market. We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer.

Christoffer GrönlundWinlandia Head of Acquisitions & PR

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