Genius Teams Up with Caesars to Stream NFL Game Live

In a partnership between the NFL, Genius Sports, and gaming operator Caesars Entertainment, the American Football game last weekend between the Indianapolis Colts and Dallas Cowboys was made available live on a US sportsbook app.

The Caesars Sportsbook became the first US app to stream the game live, on its Watch & Bet feature, giving players the opportunity to enjoy the game while wagering on the pre-match and in-game betting events.

Sports technology company, Genius Sports signed a partnership agreement with the NFL in 2021 where Genius is the official data distributor for the NFL. This deal gives Genius Sports the sole right to distribute data and live streams to online gaming operators in agreed-regulated markets.

A feature of the Caesars Sportsbook is the addition of an AI feature that will analyze the in-game data and enhance the live betting markets for customers.

The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app, […] We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.

Eric HessionPresident of Caesars Digital

The NFL and Genius Sports are to expand their current deal and they want to attract more sports fans to live NFL games and see this tie-up as an ideal way to achieve this.

Sports bettors and American Football fans will be able to watch selected full NFL games on sportsbooks throughout the regular season and some post season games.

In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S., Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.

Mark LockeCEO of Genius Sports