Genius Sports Extends Deal with bet365 to Supply Its Sports Data
Genius Sports and bet365, the leading online sports betting and casino operator, have agreed to an expansion of their deal for Genius to provide exclusive official sports data to the bookmaker.
Genius Sports are one of the biggest sports technology companies in the industry, and this deal is a long-term extension of the current partnership between both parties. The major sports covered in the agreement are the English Premier League football, NFL, CFL, AHL, and NASCAR.
As part of the extension of the deal, Genius will also supply college sports to bet365 with official data betting feeds from the NCAA.
Another addition to the agreement is Genius is to introduce some betting services to the operator. These products have some AI-related features and are delivered by Second Spectrum.
The Second Spectrum platform is owned by Genius Sports and provides a suite of betting products that are data-driven and powered by AI technology.
Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers, Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.
Genius Sports has been involved in a flurry of recent partnering activity with sports and gaming operators, including last month a deal with NorthStar Bets.