Greentube Enters Michigan with BetMGM Deal
Expertise: iGaming, Online casinos
Greentube has launched its gaming products in Michigan after securing a content partnership with Entain Gaming Group’s platform, BetMGM.
As a result of the agreement, BetMGM’s customers in Michigan will be able to play the provider’s games for real money, including titles from its Diamond Cash series like Mighty Elephant, Mighty Sevens, and Mighty Emperor.
The Michigan deal marks the second time the two brands would work together in a regulated US state. The first was earlier this year when Greentube supplied its games to the online gaming operator in New Jersey.
According to Greentube, the multi-year agreement with BetMGM signifies a “major milestone” in its plans to expand its presence in all regulated jurisdictions across the US after it launched its services in New Jersey in 2021.
The software provider was granted its Michigan license earlier this year after the state’s online gaming and sports betting market went live in January 2021.
The team is thrilled to be launching with BetMGM in Michigan and we really appreciate the importance of this continuing partnership. The US and Michigan in particular are key territories for Greentube. It’s another very important step for us in the context of the wider US market and preparations for launching in Pennsylvania are already underway.
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