Hard Rock Digital Launches in Arizona with Navajo Gaming

Online sports betting and interactive gaming operator Hard Rock Digital has partnered with Navajo Gaming to launch its new sportsbook in the state of Arizona.

Arizona marks the fourth state Hard Rock would go live after launching in Virginia, New Jersey, and Iowa. Hard Rock is also active in terms of physical acquisitions, as it recently purchased The Mirage Hotel and Casino in Las Vegas. The operator signed an agreement with Navajo Gaming to make its new app launch in Arizona possible. The latter is a subsidiary of Navajo Nation, which owns and operates four casinos across Arizona and New Mexico.

Navajo Gaming is an active player in the land-based casino industry in Arizona. By partnering with Hard Rock, the operator expects to have a share in the state's online sports betting market, which launched on September 9, 2021, and has since become one of the largest markets in the United States.

Brian Parrish - Navajo Nation Interim CEO

We could not be more pleased or proud of our partnership with Hard Rock Digital. The quality and functionality of the mobile platform are outstanding, and we are anticipating great opportunities to cross-market the Navajo Nation Gaming Enterprise with a premiere gaming-hospitality operator and the world-renowned Hard Rock brand.

Brian ParrishNavajo Nation Interim CEO

To celebrate its launch, Hard Rock Digital offers Arizona punters three risk-free bets up to $100 when they sign up.

Arizona has a rich sports culture and we're proud to enter the state with our great partners at Navajo Gaming. We're excited to debut our new platform, which players of all experience levels will appreciate for its ease of use, unique features and robust gaming options. Legendary service is part of Hard Rock's ethos, and we believe our commitment to customer support will help us stand out in this competitive market.

Marlon GoldsteinHard Rock Digital Executive Managing Director & CEO

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