Houston Dynamo and Fubo Gaming Sign Record-Breaking Deal
Fubo Gaming, the gaming subsidiary of the popular TV streaming platform fuboTV, has inked a multi-year agreement with the Houston Dynamo Football Club in a partnership that could be worth $178 million - one of the largest partnership deals in a Major League Soccer club history.
Through the deal, the operator will be the official betting partner of the Houston Dynamo of the MLS and Houston Dash of the National Women’s Soccer League.
The deal would be the first that would be signed by those parties. With its partnership with the Texas-based Major League Soccer club, Fubo Gaming aims to enter the Texas market when it finally launches.
The Dynamo deal will see Fubo gain access to the club’s broadcast, digital and social platforms for advertising purposes. Its logo will also be in front of the Dynamo and Dash training tops.
Although most of this marketing would be geared at fuboTV since sports betting is not currently legalized in Texas, they would transition to Fubo Gaming if and when the company’s sportsbook goes live in Texas.
This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family. Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.
Last month, Fubo Gaming debuted in Arizona with their sports betting app.