Kambi Enhances Its Bet Builder Feature with Cash Out Option

Kambi, the industry-leading sports betting operator, has added cash-out functionality to its Bet Builder feature and is to be introduced for the Super Bowl game this weekend.

This announcement comes following a successful trial run by the Kambi Sportsbook that allowed players to cash out their Bet Builder wagers during the NFL playoff games.

The Bet Builder function is incredibly popular with customers and allows them to pick their own series of events in a sports game. Kambi estimates these customized bets account for around 30% of pre-game bets taken on its Sportsbook.

The addition of the cash-out feature gives players even more flexibility over their sporting wagers, and Kambi believes it will enhance customer engagement.

The Super Bowl is the largest sports betting event in the domestic market in North America, and Kambi has indicated that it will roll out the cash-out feature for the next NFL season, as well as other sports, including the NBA and MLB.

The Super Bowl is always one of the highlights of the sporting calendar, and with the immense popularity of Bet Builder, it was important for Kambi to continue to improve its market-leading product in time for Super Bowl LVII. Kambi has been consistently ahead of the market with its premium Bet Builder product, and the launch of cash-out and live functionality was the next logical step in the product’s evolution. We look forward to rolling out these features across other sports and leagues in the coming months.

Simon NoySVP of Trading at Kambi