Ladbrokes Welcomes Sean Levey as Flat Racing Ambassador
Expertise: Online casino, iGaming
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Flutter the parent company of the Ladbrokes brand will see the multiple Group 1 winning jockey become an ambassador of the bookmakers for the next year. Under the details of the partnership, Levey will wear the Ladbrokes logo and signage on his racing breeches and other promotional displays.
Levey will share his thoughts and opinions on flat racing through regular blog posts and videos that are exclusive to the Ladbrokes brand. Customers will also get a glimpse of the behind-the-scenes access to the role of a jockey. All of this content will be broadcast on the Ladbrokes media platform and will give its customers a unique insight into racing and racing data.
We’re really excited by this signing. Sean is an amazing jockey and we can’t wait to see what the Flat season has in store for him. We’re looking forward to him giving racing fans the inside track on his rides and his life as a jockey throughout the season.
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The addition of Sean Levey as its new ambassador sees Ladbrokes bolster its roster of racing experts who share their thoughts with the bookmaker’s customers. He joins Dan Skelton, the former Champion Trainer for jumps racing in the UK, who publishes a weekly blog giving details to Ladbrokes customers on his runners for the upcoming week.
Ladbrokes has a rich history of collaborating with sports clubs and personalities, such as becoming an Official Betting Partner of Liverpool FC in August last year.
I’m really thrilled to be working with Ladbrokes in what promises to be another exciting season for me. I have some top-class racehorses to ride this term, so hopefully Ladbrokes customers will be able to cheer me on to some big race success this year.
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