GambleAware Says Stigma Prevents Gamblers Seeking Help
Expertise: Online casino, iGaming
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It reveals that 67% of respondents said there was still a sense of stigma attached to problem gambling in society. The report revealed that 28% of gamblers who were surveyed had concealed their gaming activities from family and loved ones, and they said they felt ashamed and too embarrassed to seek help.
Additionally, the research showed that the stigma of gambling also led to 24% of people who face gambling-related harm from seeking help and support from third-party organizations that specialize in treating vulnerable individuals.
Now is the time to have a national conversation about gambling harm. Only by encouraging an open dialogue can we empower people to seek the support they need without judgement.
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Another part of the research shows the number of children affected by gambling advertisements has doubled from 2023 to more than 85,000 children between 11 and 17 who were affected by ads in 2024. This has led to GambleAware creating a campaign that uses a visual display of 85,000 gambling chips to represent each of the children impacted by gambling last year.
As part of its drive for more regulation on gambling advertising, GambleAware has drawn support from more than 20 stakeholders in the casino and sports betting industry, including the Football Supporters’ Association and Nationwide. The charity says all parts of society must come together to help and support those who are at risk from gambling-related harm.
The stigma surrounding harmful gambling can prevent those in need from seeking vital support so we welcome this important campaign from GambleAware. We have now introduced a statutory levy on gambling profits which will raise around £100 million each year to fund research, prevention and treatment, further encouraging the public conversation around gambling harm. While most people gamble safely, we recognise the impact harmful gambling can have. That is why we are further strengthening protections for those at risk, implementing a stake limit on online slots and stricter rules on gambling marketing.
GambleAware recently had a complaint concerning a gambling ad dismissed when the advertising regulator, the ASA ruled that the Fitzdares and Stuart Broad collaboration was not likely to appeal to children under 18.
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