Legalized Sports Betting in Kentucky Sees Rise in Helpline Calls
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The rise in calls comes as the US state of Kentucky has entered its first year of regulated sports betting in the region. Stakeholders in the gambling industry in the state say that the first-year revenue in Kentucky exceeded expectations. It is estimated sports bettors in the state have gambled more than $2 billion on wagers in the first year of regulated sports betting in the region.
The number of calls to the gambling hotline in Kentucky has passed 2,000 in a period between January and September, which is nearly double the number of contacts made in 2023. The rise in calls to gambling helplines can be explained by the surge in sports betting in Kentucky and the promotion of safer gaming initiatives in the state.
The Commonwealth of Kentucky has set aside money to help raise further awareness and to provide treatment for our problem and addicted gamblers.
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As the gambling industry in Kentucky enjoys significant growth in the state some stakeholders in the gambling industry believe one of the main reasons behind the increase in calls to gambling helplines is because the industry has become better at highlighting customers who may be at risk from gambling-related harm.
Additionally the industry is making a concerted effort to promote responsible gambling tools and gambling helplines are one of the options that vulnerable customers can contact to offer advice and support. The industry aims to identify vulnerable gamblers and to create a more sustainable betting environment.
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