LiveScore Bet Launches Sportsbook in UK Powered by Kambi

The LiveScore Group, the data provider and sports betting provider, has announced it has collaborated with Kambi to launch its new LiveScore Bet Sportsbook in the UK and Ireland.

LiveScore and Kambi partner to launch a new sportsbook in the UK and Ireland.

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LiveScore and Kambi entered into the current partnership in October last year, with Livescore looking to enhance its sportsbook offering. The launch sees LiveScore continue with its recent growth as it already has a presence in Nigeria and the Netherlands.

Customers in the UK and Ireland can enjoy a comprehensive sportsbook platform including advanced bet builder tools and uses AI to power the LiveScore offering.

We are delighted to have launched in the UK and Ireland with our enhanced sportsbook product ahead of the Euros and Copa América, It was crucial we were live on time in one of our most important markets. In collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.

Sam SadiCEO of LiveScore Group

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LiveScoreBet Utilizes Kambi’s Advanced Technology Platform

The LiveScore Bet sportsbook has integrated many of the leading features from the Kambi platform, using its advanced APIs on the LiveScore platform. This includes the tools used to generate customer incentives and special offer bets.

Both parties have stated the release of the sportsbook has been timed to give customers a better experience when placing a wager on the Euros and Copa América, two of the expected biggest betting events in the sporting calendar.

This collaboration highlights the sustained success of the Kambi platform and follows the launch of the Svenska Spel sportsbook in Slovakia, powered by the provider.

This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customised to meet the specific needs of each operator in their respective target markets. The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.

Erik LögdbergManaging Director at Kambi


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